Boots shoppers rush to buy 'holy grail' Elemis 3-in-1 cleansing balm in flash sale

The sale runs for 24 hours only and includes the luxurious Elemis cleansing balm that's been dubbed the 'holy grail' 3-in-1 product by TikTok shoppers

By Tiffany Lo, Fashion and Beauty Lead

Boots launch 15% off sale on premium beauty

Boots launch 15% off sale on premium beauty (Image: Tiffany Lo)

Beauty fans are racing to the Boots website to get their hands on an Elemis "holy grail" product that went viral on TikTok and has garnered over 3,000 positive reviews.

For one day only, the drugstore is offering 15% off fragrance, premium beauty and No7 products. From iconic skincare gems to must-have cosmetics, shoppers can expect to save money on luxurious brands including Elemis, Clarins, Sol de Janeiro, Huda Beauty, MAC Cosmetics, Kayali, Anastasia Beverly Hills and many more.

But many shoppers will no doubt be adding the Elemis Pro-Collagen Cleansing Balm to their baskets as they can now get the 100g tub for just over £40 instead of £49. Remember to add code 'BEAUTY15' at checkout to activate the discount.

Elemis' pro-collagen cleansing balm

Elemis' pro-collagen cleansing balm has been dubbed a 'holy grail' beauty product (Image: Tiffany Lo)

The yellow product can be used as a makeup remover, a daily cleanser and even a nourishing face mask. It transforms into three textures – balm, oil then milk - and is packed with a blend of nine essential oils, leaving your skin soft and soothed.

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The award-winning formula includes elderberry oil, which is great for keeping skin healthy; starflower oil, the richest natural source of Gamma Linolenic Acid, which promotes good skin health by helping to maintain its metabolism.

And last but not least, moisture-boosting Padina Pavonica for radiant complexion.

One shopper used it to remove makeup and shared: "This is, without doubt, the best cleanser on the market, all make up is removed easily and quickly, even waterproof mascara, leaving wonderfully fresh and clean skin. It also smells delicious!"

Another said it resets her skin, adding: "I love this cleanser! It clears off all my make up, smells so fresh and reminds me of the spa!"

But one admitted it was not for her, as she explained: "It smells amazing, but I’m so gutted that it really irritated my sensitive skin. I find with Elemis it can be a bit hit and miss with sensitive skin, I would definitely recommend using a tester before committing as it isn’t cheap!"

A second believed it was "over-hyped" and dried out her skin. She added: "It doesn’t spread nicely and has a very strong fragrance to the extent that it stings your eyes."

Other than Elemis, Charlotte Tilbury recently launched their Magic Hydration Revival Cleanser, which is also a 3-in-1 product. You can read more here to find out about its benefits.

Farmacy's Green Clean Cleansing Balm has a refreshing lime and oragne scent and it also "melts your makeup in one go". It's available at SpaceNK with 15% off.

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