The 'stupid' mistake Meghan Markle could make with American Riviera Orchard revealed
Meghan Markle was cautioned by a branding expert about a key aspect of her latest business venture.
Meghan Markle was warned she needs to be careful with her new lifestyle brand's imminent launch.
The Duchess of Sussex soft-launched American Riviera Orchard last month by dropping a new Instagram page for it, which featured the brand's logo, a bio that said "by Meghan, the Duchess of Sussex" and linked to a website where people can join a waiting list.
The brand's hard launch has not been announced yet, however, earlier this week, its first product - strawberry jam - was sent to 50 influencers to taste test ahead of the launch.
Now a branding expert has given a word of caution to Prince Harry's wife and claimed there is one "stupid" mistake she could make that would prevent her from raking in the cash - and that is her pricing.
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Brand strategist Lucie Greene claimed Meghan has included a lot of "class references" in her branding, from her royal title to the name of the brand.
She told Grazia: "American Riviera sounds like old money - and then ‘Orchard’ gives it this folksy, Hamptonsy, Ina Garten feeling.
"What’s going to be interesting is the price point Meghan chooses, because I think she’d be stupid to make it too expensive.
"There’s a real opportunity for her to make it more accessible than Flamingo Estate [a luxury LA-based company selling handmade apothecary items], and market high-class America to an aspiring middle-class American crowd."
Meghan is thought to be selling a wide range of items through her brand, including household goods, cookware, pet products, gardening tools, beverages, food and condiments.
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The full list of trademark application products for American Riviera Orchard
- Fragrance sachets
- Lavender Sachets
- Non-medicated skin care preparations
- Bath and shower gels and salts…non-mediated hair preparations
- Bath soap
- Bar soap
- Non-medicated hand soaps
- Body creams
- Bath oil
- Body lotions
- Cosmetics [and] Body Oil.
- Scented oils
- Air fragrance reed diffusers
- Fragrances
- Room fragrances
- Incense
- Non-medicated, non-veterinary grooming preparations in the nature of pet shampoo and conditioner
- Candles
- Household linen
- Ben spreads
- Bed blankets
- Pillow cases
- Bed sheets
- Bed skirts
- Throws
- Bath linen
- Interior decoration fabrics
- Picnic blankets
- Table linen of fabric or textile
- Coasters of textile
- Textile tablecloths
- Curtains
- Kitchen towels
- Kitchen linens
- Woven fabrics
- Gift wrap of textile or fabric
- Knitted fabrics
- Textile wall hangings
- Felt and non-woven textile fabrics
- Beach towels
- Beach blankets
- Aprons
- Scarves
- Stationary sets
- Letter openers
- Blank note cards
- Envelopes
- Printed note cards
- Printed holiday cards
- Printed greeting cards
- Printed place cards
- Printed announcement cards
- Printed invitations
- Printed recipe cards
- Embossers for paper stationary
- Seals
- Impression stamps
- Blank journals
- Blank paper notebooks
- Personalised writing journals
- Printed guest books
- Stationary-type portfolios
- Paper tape
- Printed day planners
- Printed calendars
- Printed desktop planners
- Printed diaries
- Personal organisers
- Printed address books
- Paper party decorations
- Party ornaments of paper
- Printed decorative paper
- Gift bags
- Wrapping paper
- Gift wrappings ribbons of paper
- Gift boxes
- Paper gift tags
- Gift wrap of fabric or textile
- Cocktail napkins
- Calligraphy pens
- Writing instruments
- Desktop organisers
- Letter trays
- Event albums
- Photo albums
- Printed cookbooks and recipe books
- Decorative cords
- Ribbons of textile materials
- Ornamental bowls of textile for decoration
- Beads for crafting
- Floor mats
- Meditation mats
- Decorative wall hangings
- Bath mats
- Wall coverings of textile
- Wallpaper
- Yoga bolsters
- Meditation cushions
- Yoga blankets
- Meditation blankets
- Yoga straps
- String bags for shopping
- Tote bags
- Leashes for pets
- Collars for pets
- Beach umbrellas
- Wine carrying cases
- Wine bags with handles for carrying or holding wine
- Pillows
- Outdoor furitnure
- Household decor made primarily of textiles
- Drawer organisers
- Pillows for household pets
- Beds for household pets
- Picture frames
Her jam jars went viral this week on social media after the influencers posted them online.
The product, individually hand-numbered between 1-50, is presented in a glass jar with a fabric lid with the American Riviera Orchard logo stamped on the top.
The lid is fastened in a neat bow and a label is stuck to the front that also features the brand name and Montecito underneath.
American Riviera Orchard is said to coincide with another one of Meghan's projects - a series on Netflix which will "celebrate the joys of cooking, gardening, entertaining, and friendship".
