What is the BMF title and why is The Rock presenting it to the winner of Masvidal vs Diaz?
Jorge Masvidal and Nate Diaz will vie for the BMF title in the main event of UFC 244.
In a matter of hours, the UFC will host its biggest card of an action-packed 2019 - an event which will feature a clash of two fan favourites.
The biggest fight of the year, however, won’t have a traditional UFC belt up for grabs.
Instead, the title of ‘Baddest Motherf***er in the Game' will be on the line at MSG.
The two men who will vie for the BMF title are none other than anti-heroes Jorge Masvidal and Nate Diaz.
UFC 244 fight card and start time: Full Masvidal vs Diaz card details
The unlikely main event for the UFC’s fourth visit to MSG came to fruition after Diaz called out Masvidal after picking up a unanimous decision victory over Anthony Pettis in August.
UFC president Dana White moved quickly to make the fight and has even commissioned a £43,000 belt to be made for the contest, though the title will only be fought for once.
The winner of the BMF title bout will have the belt presented to them by WWE legend and movie star The Rock, a long-time fan of mixed martial arts.
The Rock - real name Dwayne Johnson - revealed his eagerness to present the victor of the bout the BMF title after Masvidal publicly called for him to wrap the belt around his waist.
UFC 244 purses: How much will Nate Diaz and Jorge Masvidal earn?
This addition to the company and the brand and to the sport, this BMF belt, I think it’s brilliant.
In response to Masvidal’s call for him to present him the title, Johnson tweeted: “Doing all I can to make this fight.
“If I can and you win, I’ll put the belt around your waist at MSG - consider it done.
“Already shaping up to be one of the biggest and most electrifying fights in @ufc history. Can’t wait.”
Johnson also plans on making a major announcement with UFC president Dana White on Friday night.
He said: “It’s something I wanted to tell the UFC fans and MMA community first.”
Prior to that, the Hollywood superstar said: “This addition to the company and the brand and to the sport, this BMF belt, I think it’s brilliant.
“It’s so smart and it’s just fun, man.”