Supermarket set for big jump in sales: Tesco fitting stores with trampoline aisles
AS one of the country’s biggest supermarkets it has helped shape the way we shop, writes John Reynolds.
Now Tesco is hoping to add a real bounce to sales. It is fitting its stores with trampoline-inspired aisles to help customers reach items on the top shelves.
Daisy O’Farllop, of Tesco, said it was a practical and fun way to help customers.
Tesco has been testing the concept and is now introducing the idea to its 3,600 stores.
The trampolines will be fitted to the floor, running alongside the shelves, leaving space in the middle of the aisle for trolleys.
Towie’s Lucy Mecklenburgh, pictured above, has used her experience on the BBC’s gymnastics show Tumble to work with the supermarket to develop the trampolines.
She said: “I think people will jump at the chance to use them.”
