Keir Starmer faced with word cloud of what voters think of him in excruciating BBC moment
The Labour leader appeared on the BBC on the first day of the Labour Party conference in Liverpool.
Starmer shown word cloud of what Labour party 'stands for'
Sir Keir Starmer was confronted with a word cloud on what the public thinks of him in an awkward moment during a BBC interview this morning.
The term "nothing" was front and centre of the graphic on the BBC's Sunday With Laura Kuenssberg programme, alongside other descriptions of what voters say the labour leader stands for.
Host Victoria Derbyshire said: "What do you hope they said about you?"
Sir Keir replied: "I don't know but I think you're about to tell me."
Alongside "nothing", other words were "no idea", "don't know" and "not sure".
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But some were more positive including "equality", "change", "fair", "justice" and "leader".
Asked how he felt about it, Sir Keir said: "I've had a lot worse thrown at me in my life."
The Labour leader added that the party's conference was a chance to change their minds.
He said: "That is why this week is so important for us.
"We come here to this, the last conference before a general election, to set out our positive case."
"I've been very clear about my job which was to take over the Labour Party and take us from the worst general election loss since 1935, that was our last general election, to a Labour Party that can win a general election.
"That required me to be disciplined to change the party at speed and ruthlessly, to expose both the Tories and the SNP in Scotland as not fit to govern, and then to set out and answer the question if not them then why us.
"We are bang on schedule, we have already set out in five missions what we are going to do, so we've already answered that question.
"What we need to here in Liverpool is bring it together, to weld together, the reassurance that people need in times like this with the hope they want for not just fixing the problems but taking our country forward."
Word clouds with research by More in Common were also shown to Prime Minister Rishi Sunak and Lib Dem leader Sir Ed Davey in previous weeks during their party conferences.
