Sports Illustrated bikini model Hannah Ferguson wows in lace lingerie for Triumph

But the 23-year-old has left her bikini by the pool to don a set of lovely lace lingerie.

Hannah - one of the stars of this year's iconic Sports Illustrated swimsuit issue - has been announced as the new face of Triumph underwear.

The American beauty poses seductively on a bed in the provocative black underwear and sheer stockings from the brand's Spring 2015 line.

With her golden blonde locks coiffed into glamorous curls and looking over her shoulder, she proves just why she was chosen to front the underwear giant.

Hannah showcases Triumph's new range, including a £56 wired bra and hipster briefs, which come in at £37. 

The willowy beauty has been dubbed the 'next Kate Upton' because of her appearance.

"I mean, for me it's really great news," she told MailOnline, of the constant comparisons.

"I love being a successful model and Kate blew up and was huge; she still is.

"It's hard for me to believe and take in, but that's how people see me.

"That's 100 per cent OK with me."

Hannah says she maintains her slim but shapely curves but doing yoga classes and going for regular three or four mile runs.  

However, the stunner is a bit more relaxed about her diet. 

"If I crave something, I'll have it. My favourite food is ice cream, and that's difficult for me because obviously I can't eat it all the time," she said.

"But if I'm really really craving it, I'll throw down a pint of ice cream no problem. I just have to go to the gym the next day.

"It's all about balance. If you know your body really well, you'll know what food you react well to, or not."

Triumph has a 129 year history of crafting lingerie that helps women to look and feel their best.

Last year their 'Stand Up For Fit' campaign was designed to inform women all over the world that comfortable, well fitting bras do exist. 

This year they have launched ‘Find the One’, which is endorsed by six influential fashion and lifestyle bloggers and a beauty expert alongside 44 women from different parts of Europe.

Triumph has now measured 380,000 women for the right fitting bra for them, and by the end of 2015 their aim is to fit half a million women.

"When you discover ‘The One’, it’s a miracle moment and you want to wear it the whole time. Nothing makes you walk taller," adds Hannah.

"You feel more comfortable wearing it than not. You actually don’t want to take it off at night. You love it so much you buy it in every available colour.

"I love my Triumph Amourette bra. It’s a great combination of pretty lace that is soft and feminine, while still giving great shape and support."

Find the One bra for you at Triumph.com, #FindTheOne.