Premier Foods aims for bigger slice of the cake
PREMIER Foods is aiming for a bigger slice of supermarket shelf space as the big grocers look to win shoppers with simpler ranges.
The Mr Kipling, Bisto and Oxo group enjoyed its highest quarterly market share for three years as it posted a £131million annual trading profit.
Jefferies analyst Martin Deboo said Tesco could be a key ingredient for Premier’s success: “With Premier already talking new Tesco boss Dave Lewis’s language of de-complexi?cation, the stage is set for the beginning of a beautiful relationship, if Premier plays its cards right.”
Premier chief executive Gavin Darby said: “I am extremely interested in supporting a retailer who wants to take 20-40 per cent of their product lines out because it will benefit the faster-selling lines and we typically have those.”
Premier shares rose 3½p to 40¼p.
