Online sales and an improving economy give Domino's a bigger slice of the market
A HEALTHY appetite for its meal-deal promotions and more online ordering by UK customers helped Domino’s Pizza serve up tasty third-quarter sales.
The FTSE 250 pizza delivery chain is also benefiting from Britain’s improving economy, with chief executive David Wild suggesting consumers are looking to buy “affordable treats”.
An improving product range including stuffed crust pizzas has gone down well, while an increase in customers switching to online ordering has also led to increased spending.
We are building on our success online with the roll-out of a new website
Over the period orders representing 70.9 per cent of delivered sales were placed online compared with 62.4 per cent the previous year. Like-for-like UK sales in the 13 weeks to September 28 grew by 12.9 per cent, compared with 5.3 per cent in Ireland, 7.6 per cent in Switzerland and a 9.9 per cent drop in Germany.
Wild said: “We are delighted with the like-for-like performance of our core UK business. We are building on our success online with the roll-out of a new website . We face challenging comparatives for the final quarter but we remain confident of a satisfactory outcome for the year.”
Shares rose 5½p to 575p.
